The smartphone sector is still reeling from the consequences of the pandemic and supply shortages. When you consider the influence of inflation on people’s buying habits, it’s not unexpected that sales fell 9.5 percent in the second quarter of 2023 compared to the second quarter of 2022. Huawei and Transsion Holding were the only corporations that increased their sales during the April-June quarter. Samsung was still the top seller, followed by Apple in a close second. According to recent statistics from Display Supply Chain Consultants (DSCC), four of the top five best-selling models belonged to The iPhone 15 approaches.
In the second quarter, Apple was the largest buyer of OLED panels, accounting for 32% of the market. Samsung came in second, accounting for 23% of all OLED purchases.
According to the research, the standard iPhone 14 was the most popular OLED smartphone during Q2 and accounted for 15.3 percent of sales. That’s interesting because the Pro versions were previously dominating the charts, and the performance of the ordinary devices, particularly the iPhone 14 Plus, was thought to be poor. The iPhone 14 was also among the top five models in Q1, however it came in fourth place with a 7 percent share.
The previous-generation iPhone 13, which had a market share of 11.1 percent, was the second most popular model.
The iPhone 14 Pro Max and iPhone 14 Pro, on the other hand, were the best-selling models in the first quarter of the year, with market shares of 20.1 percent and 15.6 percent, respectively.
While it’s difficult to pinpoint what caused a drop in demand for the iPhone 14 Pro and Pro Max, iMore speculates that with the The iPhone 15 approaches series on the horizon, well-to-do purchasers are holding out for the new Pro versions.
The performance of the iPhone 14 isn’t surprising given that standard versions often drive up sales volume in the second quarter.
However, the fact that the iPhone 13 has also moved up a step suggests that price-conscious purchasers are dissatisfied with the iPhone 15 price hike speculations and have decided to go with a year-old model instead, which is less expensive than the iPhone 14.
The lone Samsung phone on the list is the Galaxy S23 Ultra, which is at the bottom despite being one of the best phones available.