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What are google ads,

And How Do They Work?

Google Ads is an online advertising platform where businesses can create ads to display on Google’s search results pages, YouTube, and other websites in Google’s advertising network. Here’s how it works in simple terms:
  1. Create an Ad: Businesses write an ad and choose keywords related to their products or services.
  2. Bid on Keywords: They set a budget and bid on how much they are willing to pay each time someone clicks on their ad (this is called pay-per-click or PPC).
  3. Ad Auction: When someone searches on Google using one of the chosen keywords, an auction determines which ads will show up based on the bid amount and the ad’s relevance.
  4. Display Ads: If the ad wins the auction, it appears in the search results or on other websites.
  5. Pay for Clicks: Businesses only pay when someone clicks on their ad, visiting their website or landing page.

Google Ads help businesses reach potential customers who are actively searching for their products or services online.

Performance marketing is used expressly to drive activities and track and measure those actions, all while attributing the ROI of each asset, campaign, or activity in contrast to traditional and organic marketing.

The majority of brands need to concentrate on the bottom line in order to be profitable, and this is where Performance Marketing can step in. With this approach, brands can achieve impressive ROI without spending a heavy amount on branding. Performance marketing gives entire control to the brand and the advertiser. Whether it’s a sale, lead, or click, you choose the activity, and you pay when it’s finished.

What is the need for

Google Ads?

  • Reach Potential Customers: Google is the most widely used search engine globally, with billions of searches conducted daily. Google Ads allows businesses to reach a large audience of potential customers who are actively searching for products or services related to their business.

  • Targeted Advertising: Google Ads provides powerful targeting options based on factors like keywords, location, demographics, device type, and more. This precision helps businesses show their ads to the right audience at the right time, increasing the likelihood of conversions.

  • Cost-Effective: Google Ads operates on a pay-per-click (PPC) model, where businesses only pay when someone clicks on their ad. This makes it cost-effective because businesses can control their budget and allocate spending based on performance.

  • Measurable Results: Google Ads provides detailed performance metrics and insights, allowing businesses to track the effectiveness of their campaigns in real-time. This data helps optimize campaigns to improve ROI and achieve marketing goals.

  • Brand Visibility and Awareness: Ads appearing on Google search results and partner websites increase brand visibility and awareness among potential customers. Even if users don’t click on the ad immediately, they may remember the brand when making future purchasing decisions.

  • Flexibility and Control: Businesses have full control over their ads, budgets, and targeting settings. They can adjust campaigns quickly, pause or resume ads, and test different ad creatives to find what works best for their audience.

  • Competitive Advantage: Google Ads allows businesses of all sizes to compete on a level playing field in the digital marketplace. It provides opportunities for smaller businesses to reach the same audience as larger competitors, based on relevance and ad quality.

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Your business needs Social Media Optimization (SMO) to boost online visibility, attract more customers, and build a strong brand presence on social media platforms, which can lead to increased sales and customer loyalty.

Social media services provide your business with increased visibility, customer engagement, brand awareness, targeted marketing, and potential for higher sales.

Content that resonates with audience has a higher possibility of being shared and becoming viral on the internet. The key is to produce engaging, relatable and realistic content that reflects the true ideologies of the brand.


Social networks give your customers and followers the chance to interact directly with your brand as well as with you. Social media allows for two-way communication as opposed to traditional media, which only allows for one-way communication.